Old Meets New With Etch A Sketch iPad Case [iOS Blog]

Old Meets New With Etch A Sketch iPad Case [iOS Blog]: The Etch A Sketch has been a cultural icon for more than 50 years. These days, the iPad has replaced the red tablet as the cultural icon, but a new Kickstarter project aims to combine the two.








The Etcher combines a red iPad case complete with sketching knobs and an app that completes the Etch A Sketch experience. They have even obtained a license from Ohio Art, the company that makes the real Etch A Sketch. Of course, it erases if you shake it.

We are negotiating with a number of contract manufacturers. The most intriguing option is Ohio Art's invitation for us to use the same factory that manufactures the classic Etch A Sketch. Although it is more expensive than some the other options, we like the fact that they already know and understand Etch A Sketch. For instance, they know exactly what color red to use for the plastic--they simply use the same plastic they use in production!

The team behind the Etcher is aiming to fulfill the first orders by the end of October and they plan to publish an open source SDK for accessing the Etcher's controls from within other iOS apps.





The Etcher is available for preorder on Kickstarter for $60, with free shipping within the United States.

7-Inch iPad with Retina Display Coming in October Priced at $200-$250?

7-Inch iPad with Retina Display Coming in October Priced at $200-$250?: iMore reports that Apple is "currently targeting" an October launch for a smaller iPad, with the device carrying a display of roughly 7 inches and being priced in the $200-$250 range.

According to our source, which has proven reliable in the past, the reason for such aggressive pricing is to do to the tablet market what Apple did to the MP3 market in 2004 with the expansion of the iPod product line -- leave absolutely no space for competitors.

Interestingly, the report's source claims that the 7-inch iPad will be "identical in every way" to the current iPad with the exception of the display size, apparently including a Retina display. That would give the smaller iPad a pixel density roughly identical to that of the iPhone 4S.





It remains unclear how Apple would be able to meet a $200-$250 price point for the smaller iPad given the apparent specs, although the device will reportedly come with only 8 GB of storage. Still Apple's current iPod touch starts at $199 and this smaller iPad will undoubtedly carry significantly higher component costs.









Mockup of 7.85-inch "iPad mini" next to iPad 2 (courtesy of CiccareseDesign)


Reports of a smaller iPad have been circulating ever since the launch of the original iPad, enhanced in recent months by perceived competition from Amazon's $199 Kindle Fire. The sheer number of rumors suggest that Apple has at least been working on such a device, and reports of a planned launch for later this year have been increasing. Most observers have, however, believed that the device would carry a non-Retina display in order to allow Apple to meet lower pricing targets.





iMore has been rather accurate with its recent iOS device rumors, correctly pinpointing the third-generation iPad launch event date back in February and backing claims of LTE compatibility for the device ahead of its launch.





The site has since offered claims of a smaller dock connector for the next-generation iPhone, an idea which has been gaining traction with other rumors. The site has also issued claims of a fall (likely October) launch of an LTE iPhone anticipated to carry the same 3.5-inch display size seen in all iPhone models to date.

Sony And Google Announce New Google TV Box (Video)

Sony And Google Announce New Google TV Box (Video):
Sony and Google have shown off a new Google TV set top box at a recent event in Palo Alto, CA, and whilst they didn’t reveal any specifications on this new Google TV box, we do know that it will come with Sony’s new Google TV remote that we saw previously.
The video below gives us a quick look at this new Sony Google TV box, although you don’t really get to see much, it is expected to go on sale some time this summer.
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Original Story Sony And Google Announce New Google TV Box (Video)

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Adobe Brings Photoshop Lightroom 4 to Mac App Store

Adobe Brings Photoshop Lightroom 4 to Mac App Store: Two months after the public release of Photoshop Lightroom 4, Adobe has now brought the software to the Mac App Store [Direct Link]. The release marks the most substantial Mac App Store release yet for Adobe, joining Photoshop Elements 10 Editor and Premiere Elements 10 Editor as well as the subscription-based Revel (formerly known as Carousel) in Apple's online marketplace for OS X software.








Adobe Photoshop Lightroom 4 is priced at $149.99 in the Mac App Store, identical to Adobe's suggested pricing for the boxed version, although Adobe also offers a $79 boxed upgrade version for users of previous Lightroom versions. Adobe also offers the boxed Lightroom 4 at a discounted $99 when purchased with one of the company's new Creative Suite 6 bundles. Per its standard policy, Apple takes a 30% cut of purchases made through the Mac App Store.





The Creative Suite package has of course been one of the major software titles users have been looking for to come to the Mac App Store, with Microsoft Office being another popular software package high on users' wish lists. And while Adobe has not yet made the leap to offering any of the Creative Suite packages or even standalone applications from those bundles available through the Mac App Store, the addition of Lightroom is certainly a significant step for Adobe in the direction of offering higher-end titles through the marketplace.