2012年3月2日 星期五

蘋果招聘汽車工程師準備進軍汽車市場?

蘋果招聘汽車工程師準備進軍汽車市場?:

《富比世》(Forbes)專欄作家 Jim Gorzelany 日前撰文指出,汽車部落格 Jalopnik 從蘋果人員招聘文件中發現了蘋果在中國尋找汽車工程師。


蘋果的需求是「SQE/NPI with over 4 years Mechanical engineering background familiar with CNC/die casting/stamping/plastic injection, can use APQP/ PPAP/SPC to control product quality」,當然這不代表蘋果會跨界進入汽車設計與製造領域,但可能意味著蘋果正準備投注心力在設計和製造與汽車相關或汽車駕駛可以使用的產品或配備,這個產品或配備極有可能能與汽車的儀表板做整合或統一操控。


這樣的消息先讓人憶起了 2007 年時, Volkswagen 總裁 Martin Winterkorn 曾與 Steve Jobs 商討未來合作的可能性;此外,不久前賓士也宣稱將在 A-Class 中使用蘋果的 Siri 語音辨識系統;是否蘋果想在這方面大張旗鼓?或是推出一個可以與各個車輛、設備、家電加以整合的 Siri 語音辨識裝置,來幫助使用者進行語音操控呢?真是令人有著無限的想像空間啊!


【電子商務實戰講堂之八】Etsy.com─便宜的材料卻創造倍數價值的手工藝商品網站

【電子商務實戰講堂之八】Etsy.com─便宜的材料卻創造倍數價值的手工藝商品網站:

1


許多觀念停留在「定價=成本
x(1+想賺的毛利)」的人心裡,在購物的時候最常講的幾乎是「你這成本才多少,居然賣...」這句話我們一定常常聽過,在長期製造業大量外銷賺取外匯的台灣,我想各位朋友一定習慣了很久到耳朵都要生菇了,不僅周邊朋友在講,我們的長輩也有人說。


許多教科書商管書告訴我們不要只做 cost down ,都說要 add value
,面對只會用製造成本去打仗的大鯊魚,身為小蝦米的我們該如何面對這些挑戰呢?我想現在貴為全球前兩百大全美前五十大網站的Etsy.com可以當我們的借鏡與典範。


Etsy.com
是全球最大的手工藝商品交易平台,每個人可以上傳刊登自己的手工藝商品,需要繳交刊登費(4個月只需要付0.2美金,比較雅虎拍賣真的...)也需要繳交成交費用(成交後抽取3.5%),目前已經在一百五十個國家有一百一十萬的使用者,並且有數十萬的設計師在Etsy.com刊登商品,去年九月一個月就賣出兩千三百四十萬件商品,數目與成績都很驚人,比起Ebay.com來說在Etsy.com刊登商品便宜的多了,並且手工藝商品若被放在Ebay.com裡會被海量的商品淹沒,浮不上資訊流,並被紐約時報稱為「Handmade
2.0」


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純手工製作附加設計創意價值



開頭我們說的製造成本概念的人,如果要改變那個以材料成本做競爭的環境,能夠往上加值與之匹敵的就是創新巧思,獨特與稀有性,Etsy.com就是一個這樣的網站,全使用並限制必須是要手工藝製作的商品才能被擺到上面販賣,並且他們嚴格檢查與限制賣家的資格,Etsy.com有權檢查並要你交出製作的影片與照片來證明你的商品是經過手工製作的,中國大陸就有一些直接「買貨來賣」的賣家就直接被「抓包」並且被剝奪賣家資格。


限量商品,拒絕大量批貨



因為所有商品純手工藝設計師獨立製作,所以拒絕大量批貨購買殺價也禁止工廠製造端切入,因為只能是手工藝設計師自己製作,量是少的,你要買多也沒辦法,你要賣多也沒辦法,賣量太大會被系統與網站管理懷疑,因此創造出「沒貨的話,買家就是要等,因為就是手工製」,「因為手工製,就是這麼獨一無二」的文化與氛圍,加上商品都是創意與設計,所以常常一進去這個網站就是被黏住了,不知道哪時候會離開,創造了獨特性,非他不可的網站特質。


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特殊設計的商品本身就有梗


先前我們在討論社群設計品閃購網站Fab.com中提到,美麗的設計商品本身有梗值得讓消費者去散布,轉貼與報導,所以是很好的一個宣傳題材,例如說大熊的懶骨頭,與翹鬍子的商品都令人覺得有趣並且值得分享。在最新的數據分析報導中證實Etsy.com
是 最新興趣圖譜夯站 Pinterest.com
的最大內容來源
,使用者習慣去分享Etsy.com的商品,結果反而造成Etsy.com大賣。


1



Etsy.com上一輪被估值三億美金,並且還被超額十倍認購,他們不缺資金,規模也持續的擴大,不只在美國推行,現在也正在增加歐洲語系的網站規模,他們說Etsy.com不急著上市,因為還沒有準備好,Etsy.com知道要往哪裡去但是還需要時間,這就是吸引人的Etsy.com,在台灣有相似的網站Pinkoi.com,他們版面漂亮,並得到許多媒體報導,現在也是台灣前五百大的網站喔!希望這些創意與巧思的網站除了帶給我們消費者更美好的生活,也能帶給電子商務不同的文化與力量。



講師簡介:



呂元鐘 Max
Lu現為Buyble國際代購2.0創辦人,自大學起創辦與從事國內外電子商務服務已有九年經驗,擅長創新營業模式與網路行銷。



Max的網誌

【Inside】提升程式設計師生產力最好的工具是什麼?

【Inside】提升程式設計師生產力最好的工具是什麼?:


前言



如果你是老闆,看著你的工程師沒有良好產出,可以看一下本篇文章,想想看是不是工具給錯了。



如果你是工程師,也可看一下,看看自己有沒有使用正確的工具,讓自己生產力是處在有效率的狀態。






工具跟生產力的關係


程式設計師是個花腦力,花體力,又與時間賽跑的工作。技術的更迭,規格的異動,與營運上的環境改變都會帶來新的挑戰。一個網站,一個軟體,層層規劃,最後就得由程式設計師把它完成。但這道關卡,往往決定了一個強悍的公司跟一個無法實現的夢之間的差異。



程式設計師的工作效率與生產力如果低了,一個專案不是只會多拖一兩個月,而有可能多拖一兩倍的預估時程。而延後上市的影響更是龐大。其中一項與生產力重要相關的因素,除了本身特質與技能外,就是他使用的工具了。



在Quora上,筆者逛到這個問題,“提升程式設計師生產力最好的工具是什麼?



最高分的答案是Dan Loewenherz提出的:





使用SSD

要有很多的記憶體

好的耳機,推薦Bose Quietcomfort 15 (http://www.amazon.com/gp/product…)

會議都要事先約好

好用的問題單管理系統((DoneDone, Assembla, Trello))

兩台螢幕(或者一個大螢幕)

分散式程式碼管理系統(Git, Mercurial, Darcs)



這個答案分析起來,有兩個部分,一個是跟投資($)有關,另外一個就跟管理有關。



用SSD跟大量的記憶體,電腦會跑得飛快;



用大的螢幕,工作起來會舒服,畫面上能安排的視窗變多。



這樣的話,花在等待的時間會變少,專注在解決工程問題上的時間自然增加。工作效率如果不提升,可能就會是素質問題,開除員工可以是重要的選項。



而良好的會議管理,與程式碼管理系統,都是在解決溝通問題。沒有太多的雜音,減少突如其來的會議,避免無法理解問題成因的程式碼片段,工程師的效率當然會提升。



這兩件事情,其實都很容易達成,也能顯而易見地看到成效。不管是主管,還是工程師自己,您有這樣做嗎?筆者目前服務的創業公司,隨然還在努力,的確是有follow這個提高生產力的原則,其他的就看努力,以及老天爺的造化了。



其它提高生產力的工具或方法


如果再往下看其他人的答案,筆者也歸納一些有趣的,認同的,能提升生產力的工具,列出來給大家檢查用:





舒服的椅子。

善用Google跟Stackoverflow。(也歡迎使用Inside
ASK
,這是inside新推出的問與答服務)

需要設定一段無法連接internet的時間,以避免分心。

彈性上下班時間。



小結


程式設計師的生產力很重要。您認同本文的看法,還是您有其他提升生產力的經驗談嗎?



歡迎使用底下Facebook評論一起討論吧。



出自Inside部落格

Sunday Illustration Inspiration #25

Sunday Illustration Inspiration #25:

The purpose of this series is to inspire you creatives out there for a fresh inspirational start on Monday. Mondays are usually the worst days of the week as you have to get out of your weekend routine, however with some inspiration things could be different. This is the Sunday Illustration Inspiration series, bringing you inspiring illustrations every Sunday that wouldn’t only look good on t-shirts, but on modern printed club flyers too. Enjoy the inspiration.




















How to Create an Amazing Portfolio with a WordPress Website

How to Create an Amazing Portfolio with a WordPress Website:

The lack of a portfolio for any freelance expert is unthinkable, how could someone prove his skills and expertise without an online presence showing the previous works, the testimonials from other clients and some amazing personal projects? The power of example is obvious making Cicero, the great Roman speaker to write a famous book called simple, “The power of example.”


The decision of making and launching a portfolio is simple and mandatory, the difficult part is coming when we must build the website, it’s very important and none want to create one that isn’t appreciated by people. Unfortunately, there can be any expert that, by using a mathematical formula to create the most beautiful website. The subjectivity is very high and plays the most important role. This article isn’t written to scary you or to convince that abandoning the launch of a website is a solution. The main purpose is to make anyone think twice when launching a personal portfolio; any mistake means serious brand issues that need many sacrifices to correct. A very handy solution in order to create the portfolio may be the well-known CMS, Word-Press. It’s an awesome entity that, in addition with a smart developer, may launch real masterpieces and it’s a sin not to benefit from it. Hence, everyone must consider two great advantages:


1. There are unlimited Word press solutions




Having a unique Word Press theme for your portfolio is the best solution but, the cost may be prohibitive for some people but there is a solution that is fabulous: buy a Word Press theme that may be easily customized for your needs. I am pretty sure that anyone, no matter how demanding is him, will find barely a bunch of themes that are liked and proper for his kind of portfolio. The market of Word Press themes is increasing both in the number of selling websites and quality of the works. Briefly, my idea is simple: is impossible not to be satisfied with the offer of Theme Forest, Mojo Themes, Elegant Themes to name just few websites where are exposed themes.


2. Easy to use and maintain




Someone very skilled in Word Press said that anyone that knows Microsoft Office is already a decent user of Word Press. One of the most important features of Word Press is the easiness to maintain, there is no need of a developer to keep updated a portfolio, anyone can do it. Besides that, the Internet is full with high quality blogs related to Word Press and anytime when you don’t know how to do, check these, is unlikely not to find the necessary information. These advantages are enormous and quite probable make anyone to consider Word Press as a viable solution. There are three modalities to launch a Word Press portfolio:



  • Design and code yourself the portfolio

  • It doesn’t require any financial investment but you must be a good designer and coder. It’s cool because you decide, you execute, there is no third party that may intervene.


  • Hire someone to create the portfolio

  • Being so important, some talented designers preferred to hire other designer to create their own portfolios. Anyway, hiring other people to create your portfolio is a good solution but usually it requires a serious payment (if you need something decent to high standards).


  • Buy a theme

  • I mentioned previously this case which is very frequent amongst freelancers. Personally, I recommend it mostly for the beginners.


Before effectively selecting one of these modalities is better to pay attention to the next tips, very important in making a successful portfolio and not just a boring and unprofitable website.


3. Think in advance




A portfolio isn’t only a website or an online presence where are uploaded some good works, it’s the one that establishes your online identity and many times is capital in creating an appreciated brand. Accordingly, isn’t enough just to select the best designer or theme. The portfolio must be build on a complete strategy that includes lots of other factors as advertising, the quality of the services, the long term perspectives and so on. Therefore, think in advance and create the portfolio according to the perspectives. Don’t do it just to have a portfolio!


4. Make it appropriate




There are many superb themes or impressive layouts sketched by designers but the no.1 priority must be the matching between the style of it and the field of activity. The administrators of the selling websites understood this problem and classified the themes according the various types of websites and the portfolios, usually, are well done catalogued. You may be totally impressed by a theme mostly for photos showcases, perfect for a photographer but it won’t work for presenting a SEO specialist or a company, no matter how cool it is. I really hope you get the point, you must choose with the mind and not with the heart!


5. Don’t be avaricious




There are many free themes or very cheap designers that are saying that Word Press is their first name but is better to ignore these solutions. When you are creating the portfolio is recommended to invest some money to look serious and not one from a dozen of “others”. You invest, you decide but think of this tip.


In the end, I hope that you enjoyed this post and the tips from here will be useful when you decide to go online and show what you can do. Please consider it as a last tip, but also very important: don’t hurry to launch the portfolio!


【電影吞食部】古典童話+中二病的澳洲式演繹─《陪睡美人》

【電影吞食部】古典童話+中二病的澳洲式演繹─《陪睡美人》:

http://image.funmakr.com/files/img/daman/grandaddy/Emily-Browning-in-Sleeping-Beauty-2011-Movie-Poster.jpg
名導演珍康萍掛牌監製,澳洲導演茱莉亞李是小說家出身,她以古典文學裡經常出現的「睡著的妙齡女子」為題材,亦在電影中加入許多童話元素,童話元素的意思相近於「出現而不需要理由」的東西,反正虛構和真實本就難說哪個比較荒誕。記得電影很靜,對白少少的,音樂也少少的,你發現當銀幕明明上演著詭異情節,可是畫面卻抽離了音樂音效而只剩現實中的細碎聲響時,荒謬感將在對比之下被無限放大,可能也會感到一股惡寒,像突然打起燈照亮街坊間的暗角,發現裡頭的生命以一種完全不同於光天化日衣裝筆挺的方式存在著,而這是你此生第一次知道。

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巧奪天功的神奇動物紙雕

巧奪天功的神奇動物紙雕:

http://image.funmakr.com/files/img/daman/grandaddy/zimandzoucabinetdecuriosites1.jpg
對於大編這種從小就手殘的人來說,只要看到別人有一雙巧手,就會不由自主的由衷尊敬起來,特別是精巧的紙雕藝術,更是每每讓我看的五體投地,今天就再次奉上令人大嘆巧奪天功的動物紙雕作品,讓大家 瞻仰 欣賞欣賞。

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當你決定創業,該如何選擇共同創辦人?

當你決定創業,該如何選擇共同創辦人?: 當你決定創業,該如何選擇共同創辦人?
當你開始決定要創業,你發現很多事情一個人做不來。於是你想一個夥伴,能和你討論創業的細節,能一起追求同一個目標。但是,你有想過該如何找一個合適的共同創辦人嗎?找個共同創辦人像要找個人結婚一樣。一開始對愛情(創業理想)都充滿美好的想像,最後常常因為現實的考量而不歡而散。

今天讀到一篇文章(How To Choose A Co-Founder)說到:

創業失敗最大的二個原因往往是:錢燒完了或是創辦人們起衝突。
















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